How Digital Screens Can Supercharge Your Social Media Marketing Strategy

In today’s competitive landscape, digital advertising and social media marketing are two powerful tools that work best when used together. While businesses often focus heavily on social platforms like Instagram and Facebook, they tend to overlook the incredible potential of digital screens—whether in-store, in public spaces, or as part of a digital signage network.

This article explores how digital screens can supplement, strengthen, and scale your social media marketing strategy by repurposing content, attracting new followers, and enhancing customer engagement.

Why Combine Digital Advertising and Social Media Marketing?

Social media is excellent for reaching online audiences, building brand loyalty, and driving traffic. However, its reach is limited to the digital world unless you actively draw attention in the real one.

Digital advertising, especially through physical digital screens, brings your content to life in high-traffic, real-world areas. It allows businesses to:

• Reinforce brand messaging offline

• Capture attention where people make decisions

• Provide real-time updates and promotions

• Drive people from physical spaces to digital platforms

  
  

How Digital Screens Supplement Social Media Marketing

1. Repurpose Social Media Content with Minimal Effort

Creating new content can be time-consuming. But here’s a hack: repurpose your social media content for your digital screens.

• Turn Instagram posts into rotating screen visuals

• Repurpose Facebook event banners for in-store announcements

• Showcase TikTok or YouTube video thumbnails with QR codes

• Share Google review highlights and testimonials

  
  

This content recycling strategy ensures consistency across platforms while maximizing your content’s exposure without doubling the workload.

2. Build Social Proof and Trust Instantly

Use your screens to showcase real customer interactions and reviews. Whether it's a user’s tagged Instagram post or a glowing comment from Facebook, displaying them helps build credibility with new customers.

Examples include:

• “Customer of the Week” Instagram posts

• Latest 5-star Google Reviews

• User-generated content (UGC) with permission

These visuals build trust and encourage others to engage with your social channels.

Using Digital Screens to Grow Your Social Media Pages

1. Promote Social Media Handles Visually

Make it easy for people to find and follow your social accounts by displaying:

• Your @handle or page name

• QR codes linking directly to your profiles

• Hashtags your audience can use

• Short, catchy CTAs like “Follow us for more!”

Pro Tip: Use animations or motion graphics to draw attention to your screen-based social plugs.

2. Incentivize Engagement On-The-Spot

Let customers know about active giveaways, discounts, or contests happening on your social media pages by showing them on digital screens.

You can say:

“Follow us on Instagram and show the cashier to get 10% off today!”“Tag us in your story and stand a chance to win a free dessert!”

This drives immediate action and boosts your page interactions.

Benefits of Integrating Digital Advertising and Social Media Marketing

Here’s what you gain by merging both strategies:

1. Increased Brand Exposure

Your message appears both online and offline, making it more likely to stick in consumers’ minds.

2. Audience Targeting in Physical Locations

Place screens where your ideal customers are: restaurants, gyms, salons, or stores.

3. Real-Time Engagement

Update content instantly to match promotions, trends, or daily specials already featured on your social platforms.

4. Measurable Growth

Track the rise in follows, likes, or engagements when you push social content on screens.

5. Cost-Effective Marketing

Repurposing your social content for screens lowers production costs while increasing your reach.

DMAC Marketing’s Screen & Social Strategy Combo

At DMAC Marketing, we help small and medium businesses leverage digital advertising and social media marketing by offering affordable digital signage solutions and personalized content plans.

We make it easy for you to:

• Repurpose your Instagram and Facebook content

• Build your local presence and digital following

• Integrate screen-based marketing with real-time social promotions

Let’s Recap: Why You Should Use Digital Screens to Support Social Media

✔️ Screens amplify your online content

✔️ Boost visibility and engagement both online and offline

✔️ Drive followers to your platforms through real-world interactions

✔️ Save time by repurposing your best content

✔️ Build trust using social proof in public spaces

Ready to Supercharge Your Marketing Strategy?

Don’t let your social content live only online. Start repurposing it on digital screens and bring your brand to life in the physical world.

📲 Contact DMAC Marketing today to book a FREE consultation and see how we can help grow your brand using a smart combination of digital advertising and social media marketing.